The Ideal Customer Profile Episode
Channel Chats, Episode 20: The Ideal Customer Profile
Who is your ideal customer? In the Ideal Customer Profile Episode of the Channel Chats podcast, Tina and Harry dive deep into using data to craft your Ideal Customer Profile (ICP). We determine how to identify the traits that have defined your best customers in the past and how to use that model to predict the purchasing behavior of your future customers. Get ready to sharpen your focus, slash costs, and skyrocket results.
You’ll learn
The various buyer types within an organization and why you need to understand what each type cares about when building your Ideal Customer Profile and marketing plans
The importance of understanding the product mix that would satisfy your ideal customer’s organizational needs
How customer surveys can help you increase customer satisfaction and improve customer retention rates
Who is this for?
Host
Guest speakers
