Solutions & Technologies
Retail
Retailers rely on network connectivity for executing retail operations. Connectivity is essential throughout the operational chain, necessary to connect Wi-Fi access points, in-store point-of-sale systems, mobile devices used by staff and customers, inventory management systems, digital signage, and self-checkouts. And high-performance WAN connectivity is needed for seamless communication between stores, warehouses, headquarters, and third-party suppliers in the chain.
The priority is always generating revenue: instore and online sales, loyalty programs, brand building and collaborations through promotion, location-based activities and, increasingly, advertising channel.
Also perennial: improving employee productivity, increasing efficiency of network management to lower costs, and reducing risk to retail inventory and customer data are top of mind. Retailers are also focused on rethinking customers’ shopping experiences, the experiences of employees, and the experiences of network operators.
Juniper’s AI-Native Networking simplifies and automates the deployment and management of mission-critical networks using AI learning, making sure connections are dependable, ensuring every connection counts.
How Juniper can help
Personalized shopping experiences translate into better engagement and higher revenue. From instore wireless access to wired networks throughout the supply chain, to WAN backbone, Juniper helps retailers deliver improved customer and sales associate experiences, while lowering complexity and cost of IT operations. These capabilities are part of the reason that eight of the world’s top Fortune 10 retailers run their networks on Juniper equipment.
Enabling smart connectivity to increase Retail revenue
Juniper makes Wi-Fi predictable, reliable, and measurable, while offering unprecedented visibility into the user experience for IT teams and makes every connection count for end users. Juniper’s AI-Native Networking—together with indoor location services—integrates with retailers' applications and can offer high-value services, like digital loyalty, proximity-triggered coupons and deals, and wayfinding to help further increase revenue.
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Using AI to reduce operational complexity and cost
Juniper automates operations to make retail networks more predictable, reliable, and impactful. Juniper’s AIOps Mist engine continuously enriches existing AI models to identify network issues. Dynamic PCP provides quick and easy troubleshooting of failures. Marvis Minis is an always-on capability that provides proactive validation of network experiences.
Personalize the shopper experience with real-time notifications and alerts
Greet store visitors as they arrive onsite, to start their best-in-class experience with your brand. Monitor visits and dwell times and get detailed drill-down into zone traffic patterns and congestion points. Create push notifications anywhere with unlimited virtual beacon support. Deliver contextually relevant messages and marketing offers based on location anywhere in the store for a personalized mobile experience.
Connected security to reduce risk
Juniper reduces business risk by securing customer and employee data, preventing loss, and making revenue more predictable. Juniper’s pervasive security combats rising risks faced by increased IoT devices on the retail network with an inherently secure, Zero Trust platform with built-in Next-Gen firewall capability.
Customer Success
Halfords relies on AIOps for retail transformation
Halfords, the UK’s leading provider of motoring and cycling products and services, has reimagined its business, driving growth of commercial services and creating a unified, omnichannel retail experience.
The 125-year-old company has invested heavily in digital to accelerate the transformation. An AI-driven network from Juniper in its stores, garages, and offices serves as a flexible foundation for its growth and operational efficiency.
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Why Juniper is outpacing the competition
Before you take another step in building out your network, check out this wired and wireless LAN comparison guide. See how Juniper, driven by Mist AI™, stacks up against Cisco, Cisco Meraki, and Aruba/Hewlett Packard Enterprise.
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Retail FAQs
How can Juniper network solutions help me improve my retail operations and customer experiences?
Juniper offers AI-driven, Experience-First Retail networking that enhances shopper and employee experiences while simplifying IT operations. Juniper cloud-ready data center networking solutions, for example, allow onsite and collocated retail facilities to centralize their IT processes and store and process the large amounts of operational data necessary to drive efficiencies. Moreover, Juniper’s portfolio of Indoor Location Services empowers retailers to track valuable assets and boost customer engagement with personalized messaging, navigation assistance, real-time inventory status, and faster checkout.
Why is Experience-First Networking important for retail?
Fast connectivity and network reliability, uptime, and security are crucial to the operational and staff productivity improvements needed to deliver personalized customer experiences and build brand loyalty. Advanced network technologies create reliable systems and predictable retail operations that reduce planning and downtime and deliver seamless and satisfying experiences, resulting in larger basket sizes and revenue growth.
What are the components of Juniper Experience-First Retail?
The Juniper AI-Driven Enterprise, powered by Juniper Mist AI™, offers a superior network infrastructure that harnesses the latest innovations in wired access, wireless access, software-defined WAN (SD-WAN), cloud-ready data center networks, and security. Juniper AI-driven solutions and products help retailers create modern network architectures that seamlessly connect users and devices across all these domains, improve staff efficiency, and keep customers engaged. They also ensure that critical data is stored safely: Juniper Connected Security safeguards customer and staff personal information, payment card industry (PCI) data, applications, and infrastructure across all points of connection in the network, from client to cloud.
What are some use cases for Juniper Experience-First Retail?
- Store and warehouse experience optimizations. In-house retail personnel require store and warehouse technology integration and AI-powered automation to become more productive and, in turn, serve customers better. Juniper AI-driven solutions and products allow retail staff to increase speed, efficiency, and accuracy. The solutions improve inventory management, order execution, asset tracking, and distribution while streamlining workflows and optimizing operations in ways that generate growth and reduce costs.
- Shopper experience optimization. Building positive relationships with customers requires that retailers have the agility to continually meet shoppers' expectations and keep them engaged. Customer personalization today extends throughout the shopping journey and is expected at every touchpoint. Juniper AI-driven Indoor Location Services and cloud-ready data center networks enable always-on retail network reliability for optimum experiences while providing the scalability to support seasonal retail events and in-store traffic fluctuations.
- Seamless retail business operations. Retailers need resilient, secure networks that optimize operations and support business continuity. Unstable legacy networks lead retailers to limited scalability, latency issues, and performance problems, causing costly outages, security risks, and distributed network maintenance challenges that impact brand reputation and the bottom line. AI-driven retail networks, by contrast, improve system and network integration while capturing and storing information needed for the operational insights and automation that ultimately improve customer and staff experiences and build brand trust.
Who uses Juniper retail solutions?
Below are links to case studies that illustrate how some of our customers are using Juniper retail solutions:
- Gap Inc. Transforms In-Store Wi-Fi Experience with AI-Driven Networking (store and warehouse optimization use case)
- Outletcity Metzinger Engages Millions with Memorable Shopping Experiences (shopper experience optimization use case)
- Sustainable Retailer Colruyt Gears Up for Growth (seamless business operations use case)
How do I purchase and deploy a Juniper AI-driven network?
Juniper is ready to answer your purchase and deployment questions. To take the next step, consult with one of our Juniper sales representatives for more information.
