The Israel Museum Curates Visitor Experiences with Juniper Mist Wi-Fi

When Ohad Greiner joined as the CIO of The Israel Museum in 2020, the visitors’ Wi-Fi experience was not meeting customer needs. To resolve this problem, updating coverage and increasing speed became Greiner’s immediate focus. One of his top priorities was to explore the latest wireless LAN solutions and build the business case for modernizing the Wi-Fi network. At the top of the list of network requirements was a Wi-Fi system that integrates with location services.

The museum hosts up to 800,000 visitors during a normal non COVID-19 year, and many of them expect Wi-Fi connectivity from their mobile devices.

Mist AI simplifies network operations, enabling the museum to embrace digital engagement strategies without adding to the IT support workload. Instead, the support experience is automated using an integrated AI engine that enables rapid problem detection and root cause identification with predictive recommendations and proactive correction.

Greiner is looking ahead to creating a mobile app based on WiFi location services instead of standard beacons. The app he envisions will deepen visitor interaction with self-guided tours and exhibition guides. Having a mobile app that can tap into location services and deliver proximity notifications is even more important as visitors enjoy art and culture while maintaining appropriate social distances to slow the spread of COVID-19.

The museum was among the first in Israel to deploy Juniper Wireless Services driven by Mist AI, but Juniper’s proven reputation gave Greiner confidence. “Juniper Networks is a trusted brand,” he says. “I spoke with other customers in Israel who highly recommended the company. My technical team was impressed with the ease of use it has provided.”